Privacy policy
Privacy Policy Overview
Classic Variable™ LLC (“Classic Variable™,” “we,” “our,” or “us”) respects your privacy and is committed to handling your personal information responsibly and transparently.
This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit www.classicvariable.com, purchase our products, create an account, subscribe to marketing communications, participate in our SMS program, or otherwise interact with our business.
Our online store is powered by Shopify, which provides technology and services that support our website, checkout, order management, and related operations.
This policy applies to our online services and, where relevant, information collected through our in-person events, local pickup arrangements, and customer communications.
1. Business & Data Controller Information
Classic Variable™ LLC
2135 E Independence St #1104
Springfield, MO 65804
United States
Privacy Inquiries: orderinfo@classicvariable.com
Phone: 800-446-7662
Website: www.classicvariable.com
For personal information processed under our control, Classic Variable™ LLC acts as the business or data controller, as applicable under relevant privacy laws.
Shopify and certain other service providers may act as independent controllers or processors for particular activities, as described in their respective privacy notices.
2. Personal Information We Collect
Depending on how you interact with our business, we may collect or process the following categories of information:
Personal & Contact Information
- Name, email address, telephone number, and billing or shipping address.
- Account details, communication preferences, and information voluntarily provided to us.
Purchase & Transaction Information
- Products viewed, added to your cart, purchased, returned, exchanged, or canceled.
- Order history, payment status, transaction records, and shipping information.
- Payment-related details processed through authorized payment providers.
Account Information
- Account identifiers, preferences, settings, and authentication-related information managed through our store platform.
Device & Website Usage Information
- IP address, browser type, operating system, device identifiers, and network information.
- Website activity, browsing behavior, referral sources, and shopping cart interactions.
Customer Communications
- Information provided through email, customer support inquiries, reviews, contact forms, and other correspondence.
Marketing & SMS Information
- Email subscriptions, telephone numbers, marketing preferences, and applicable consent records.
- Engagement information such as email interactions, SMS responses, and campaign activity, where supported by the services we use.
Location Information
- Approximate location information used to determine applicable local pickup, delivery, or regional service options.
- More precise location information only when supported by an enabled feature and authorized by the customer.
We collect information relevant to providing our services and do not intentionally request unnecessary sensitive personal information.
3. Sources of Personal Information
We may receive personal information:
- Directly from you when you place an order, create an account, contact us, or subscribe to communications.
- Automatically through our website, cookies, and related technologies.
- From Shopify and other service providers supporting our operations.
- From payment processors, shipping carriers, fulfillment partners, or other providers involved in completing transactions.
- From marketing partners or other third parties where permitted by applicable law.
Information obtained from third parties is handled according to applicable privacy requirements and the purposes described in this policy.
4. How We Use Personal Information
We use personal information for legitimate business purposes, including:
Order Processing & Fulfillment
Processing payments, confirming purchases, arranging shipping or local pickup, managing returns, and resolving order concerns.
Customer Service
Responding to inquiries, providing assistance, communicating order updates, and maintaining customer relationships.
Website Operations & Improvement
Maintaining website functionality, remembering customer preferences, evaluating performance, and improving the shopping experience.
Marketing & Promotions
Sending promotional emails or SMS messages where authorized, managing marketing preferences, and conducting advertising activities where permitted.
Security & Fraud Prevention
Identifying suspicious transactions, preventing unauthorized activity, protecting customer accounts, and maintaining the security of our operations.
Legal & Administrative Obligations
Maintaining business and tax records, responding to lawful requests, resolving disputes, and complying with applicable requirements.
Where privacy law requires a specific legal basis for processing, we rely on an applicable basis such as contractual necessity, legal obligation, legitimate interests, or consent, depending on the activity and jurisdiction.
5. Cookies, Analytics & Tracking Technologies
Our website uses cookies and similar technologies to support essential functions, remember shopping preferences, maintain carts, analyze website performance, and support marketing activities where enabled.
These technologies may include:
- Essential cookies necessary for checkout, account functionality, and website operation.
- Analytics technologies used to understand website activity and performance.
- Preference cookies that remember selected settings.
- Advertising or marketing technologies used to evaluate promotions and provide relevant advertisements, where enabled.
Certain third-party providers, including Shopify, may process information collected through these technologies in accordance with their own privacy policies.
Where required by law, nonessential cookies and tracking technologies will be subject to applicable consent or opt-out mechanisms.
You may manage cookies through your browser settings and any privacy controls available on our website. Disabling certain cookies may affect website functionality.
6. Email Marketing & Promotional Communications
Customers may subscribe to receive updates about new products, special promotions, events, and other Classic Variable™ announcements.
We send promotional communications in accordance with applicable consent and marketing requirements.
You may unsubscribe from promotional emails at any time using the unsubscribe link included in eligible marketing messages.
Unsubscribing from promotional communications does not prevent us from sending necessary transactional messages, including order confirmations, shipping updates, or important account notices.
7. SMS/Text Marketing & Communications
Classic Variable™ may offer optional SMS communications for promotional offers, order notifications, abandoned checkout reminders, and other authorized messaging activities.
Where required, customers must provide appropriate consent before receiving recurring promotional text messages.
SMS Program Terms
- Message frequency may vary.
- Message and data rates may apply.
- Consent to receive promotional text messages is not a condition of purchase.
- Customers may opt out of promotional SMS messages by replying STOP.
- Customers may request assistance by replying HELP, where supported, or by contacting our customer service team.
We do not sell SMS opt-in information or consent records for independent third-party marketing purposes.
SMS information may be shared with authorized messaging providers and service partners only as reasonably necessary to operate the messaging program, maintain consent records, deliver communications, or comply with legal obligations.
SMS communications are subject to applicable telecommunications and privacy requirements.
8. Location-Based Services
Certain features, including local pickup availability, delivery eligibility, and regional shopping options, may use location-related information.
Depending on the feature, this information may be determined from an entered address, approximate IP-based location, or device permissions.
Where device location permission is requested, customers may manage or revoke that permission through their device or browser settings.
9. How We Share Personal Information
We may disclose personal information to trusted third parties when reasonably necessary to operate our business.
These parties may include:
Shopify: Website hosting, ecommerce infrastructure, checkout, analytics, customer accounts, and related services.
Payment Providers: Authorized payment processing, transaction verification, and fraud prevention.
Shipping & Fulfillment Providers: Delivery, shipment tracking, returns, and related logistics.
Technology & Support Providers: Website functionality, data storage, customer communications, and technical support.
Marketing & Analytics Providers: Authorized marketing communications, advertising measurement, and related activities where enabled and permitted.
Legal & Regulatory Authorities: When disclosure is required by law, valid legal process, or necessary to protect lawful rights.
We may also disclose information when you specifically authorize or request a service that requires sharing information with another provider.
Certain privacy laws define some advertising-related disclosures as a “sale” or “sharing” of personal information even when no money is exchanged. Where applicable, we provide legally required choices concerning those activities.
10. Our Relationship With Shopify
Our online store is hosted and supported by Shopify.
Shopify collects and processes certain information to provide ecommerce services, operate checkout and account features, support security, and improve its services.
Information submitted through our website may be processed by Shopify and its authorized service providers, including providers located outside your country of residence.
Certain Shopify features may use information from customer interactions across Shopify-powered services to support personalization, analytics, or advertising. The applicability of these activities depends on the features and settings in use.
Shopify may independently determine how it processes certain information for its own purposes.
For additional information, please review:
Shopify Consumer Privacy Policy:
https://privacy.shopify.com/en
Shopify Privacy Portal:
https://privacy.shopify.com/
11. Third-Party Websites & Services
Our website may contain links to external websites, social media platforms, payment providers, or other third-party services.
These services operate under their own privacy policies and terms.
Classic Variable™ is not responsible for the independent privacy practices, content, or security of websites and services outside our control.
We encourage customers to review applicable third-party privacy policies before providing personal information.
12. Children's Privacy
Our website and services are intended for customers who are legally permitted to make purchases or who have appropriate parental or guardian authorization.
We do not knowingly collect personal information from children in violation of applicable law.
If a parent or guardian believes a child has provided personal information improperly, they may contact us to request review or deletion, subject to applicable legal requirements.
We do not knowingly sell or share personal information belonging to individuals under sixteen (16) years of age for targeted advertising.
13. Data Security & Retention
We use reasonable administrative, technical, and organizational safeguards, including security measures provided through our ecommerce platform and authorized service providers.
These measures may include encrypted connections, access controls, account protections, and transaction security procedures.
However, no electronic system or transmission method can guarantee absolute security.
We retain personal information for as long as reasonably necessary to:
- Complete transactions and provide customer service.
- Maintain business, accounting, and tax records.
- Meet applicable legal and regulatory obligations.
- Investigate fraud or resolve disputes.
- Enforce applicable agreements and policies.
Retention periods vary depending on the type of information and the reason for its collection.
When information is no longer required, it may be deleted, anonymized, or otherwise handled in accordance with applicable retention requirements.
14. Your Privacy Rights & Choices
Depending on your location and applicable law, you may have rights relating to your personal information, including:
Access: Request information about personal data we maintain.
Correction: Request correction of inaccurate information.
Deletion: Request deletion of eligible personal information, subject to legal exceptions.
Portability: Request a copy of certain information in an appropriate format.
Withdrawal of Consent: Withdraw consent for activities that rely on consent.
Objection or Restriction: Request restrictions on certain processing activities where applicable.
Targeted Advertising Opt-Out: Request to opt out of qualifying sale, sharing, or targeted advertising activities where applicable.
Communication Preferences: Unsubscribe from promotional emails or SMS messages using the applicable opt-out instructions.
We may need to verify your identity before processing certain privacy requests.
Authorized representatives may submit requests where permitted by applicable law, subject to appropriate verification.
We will not unlawfully discriminate against customers for exercising applicable privacy rights.
To submit a privacy request, contact:
orderinfo@classicvariable.com
You may also use applicable privacy controls provided through our website or Shopify.
15. Global Privacy Control & Tracking Preferences
Where required by applicable law and supported by our website configuration, we recognize qualifying Global Privacy Control signals as requests to opt out of certain personal information sharing or targeted advertising activities.
You can learn more about Global Privacy Control at:
https://globalprivacycontrol.org/
Browser-based tracking preferences may be handled differently depending on the signal, applicable law, and available technology.
16. International Data Transfers
Personal information may be transferred to, stored in, or processed in countries outside your place of residence.
These transfers may involve Shopify, payment processors, technology providers, or other authorized service providers.
Where applicable law requires safeguards for international transfers, we rely on recognized legal mechanisms, which may include adequacy decisions, Standard Contractual Clauses, or other approved protections as appropriate.
17. European Union & United Kingdom Privacy Rights
Customers in the European Economic Area and United Kingdom may have additional rights under applicable data protection laws.
These may include:
- Access to personal information.
- Correction or deletion of qualifying information.
- Restriction of or objection to certain processing.
- Data portability.
- Withdrawal of consent.
- Submission of complaints to an appropriate supervisory authority.
These rights are subject to applicable limitations and exceptions.
Customers may contact us to exercise applicable rights or obtain information regarding our privacy practices.
18. California & Other U.S. State Privacy Rights
Residents of California and certain other U.S. states may have additional privacy rights where applicable laws cover our business and processing activities.
Depending on the jurisdiction, these rights may include access, correction, deletion, portability, and opt-outs relating to qualifying sales, sharing, profiling, or targeted advertising.
Requests may be submitted using our privacy contact information or applicable website privacy controls.
We will respond according to the requirements of applicable law.
19. Privacy Complaints
If you have questions or concerns about our handling of personal information, please contact us using the information below.
We will review privacy-related inquiries and respond within applicable legal requirements.
Depending on your location, you may also have the right to appeal an eligible privacy decision or submit a complaint to an appropriate data protection authority.
20. Accessibility & Alternative Communication
Classic Variable™ LLC is committed to making our digital shopping experience accessible and welcoming.
We strive to improve accessibility and usability with reference to recognized accessibility standards, including WCAG 2.1 Level AA.
If you encounter an accessibility barrier, require assistance using our website, or need information in an alternative format, please contact:
Accessibility Support: support@classicvariable.com
Phone: 800-446-7662
We welcome feedback that helps us improve the shopping experience.
21. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in business operations, technology, legal requirements, or privacy practices.
Updates will be published on our website with a revised “Last Updated” date.
Where required by applicable law, additional notice will be provided regarding material changes.
22. Contact Information
For privacy questions, data requests, or concerns regarding this policy:
Classic Variable™ LLC
2135 E Independence St #1104
Springfield, MO 65804
United States
Email: orderinfo@classicvariable.com
Phone: 800-446-7662
Website: www.classicvariable.com
Effective Date: April 4, 2023
Last Updated: October 12, 2026